Innovative Research Methodologies in Management Volume II: Futures, Biometrics and Neuroscience Research /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Moutinho, Luiz (Editor, http://id.loc.gov/vocabulary/relators/edt), Sokele, Mladen (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Subjects: Leadership.; Operations research.; Decision making.; Project management.; Knowledge management.; Biometrics (Biology).; Management.; Industrial management.; Business Strategy/Leadership.; Operations Research/Decision Theory.; Project Management.; Knowledge Management.; Biometrics.; Innovation/Technology Management.

A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within man...

Table of Contents:

• 1. Convergence of Experts' Opinions on the Territory: The Spatial Delphi and the Spatial Shang; Simone Di Zio
• 2. Interactive Scenarios; Theodore J. Gordon and Jerome Glenn
• 3. Virtual Reality for Marketing Research; Raymond R. Burke
• 4. The Knowledge Domain of Affective Computing: A Scientometric Review; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho
• 5. The Effect of Emotions on Brand Recall by Gender using Voice Emotion Response with Optimal Data Analysis; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho
• 6.    The Neuroscience Research Methods in Management; Jyrki Suomala
• 7.  Benefits of Neuromarketing in the Product / Service Innovation Process and Creative Marketing Campaign; Jryki Suomala
• 8. Neuromarketing; Robin Clark
• 9. The Futures Polygon Development; Antonio Pacinelli.