Innovative Research Methodologies in Management Volume II: Futures, Biometrics and Neuroscience Research /

A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within man...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Άλλοι συγγραφείς: Moutinho, Luiz (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Sokele, Mladen (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
Έκδοση:1st ed. 2018.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • 1. Convergence of Experts' Opinions on the Territory: The Spatial Delphi and the Spatial Shang; Simone Di Zio
  • 2. Interactive Scenarios; Theodore J. Gordon and Jerome Glenn
  • 3. Virtual Reality for Marketing Research; Raymond R. Burke
  • 4. The Knowledge Domain of Affective Computing: A Scientometric Review; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho
  • 5. The Effect of Emotions on Brand Recall by Gender using Voice Emotion Response with Optimal Data Analysis; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho
  • 6.    The Neuroscience Research Methods in Management; Jyrki Suomala
  • 7.  Benefits of Neuromarketing in the Product / Service Innovation Process and Creative Marketing Campaign; Jryki Suomala
  • 8. Neuromarketing; Robin Clark
  • 9. The Futures Polygon Development; Antonio Pacinelli.