Cross Cultural Issues in Consumer Science and Consumer Psychology Current Perspectives and Future Directions /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: van Herk, Hester (Επιμελητής έκδοσης), Torelli, Carlos J. (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Θέματα: Psychology.; International business enterprises.; Personality.; Social psychology.; Cross-cultural psychology.; Cross Cultural Psychology.; Industrial and Organizational Psychology.; International Business.; Personality and Social Psychology.

This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultu...