Cross Cultural Issues in Consumer Science and Consumer Psychology Current Perspectives and Future Directions /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: van Herk, Hester (Επιμελητής έκδοσης), Torelli, Carlos J. (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Θέματα: Psychology.; International business enterprises.; Personality.; Social psychology.; Cross-cultural psychology.; Cross Cultural Psychology.; Industrial and Organizational Psychology.; International Business.; Personality and Social Psychology.

This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultu...

Πίνακας περιεχομένων:

• 1.     1.  Advancing our Understanding of Cross-cultural Issues in Consumer Science and Consumer Psychology Hester van Herk & Carlos J. Torelli
• 2. Culture at the Country Level Robbert Maseland & André van Hoorn
• 3. Putting the Pieces Together: Culture and the Person Nancy Wong & Julie Anne Lee
• 4. Culture and Consumer Behavior Carlos J. Torelli, María A. Rodas, & Pascale Lahoud
• 5. Is it culture? A pragmatic approach to cross-cultural analysis Hester van Herk & Ype H. Poortinga
• 6. Positive and negative sentiments towards other nations Petra Riefler
• 7. Country-of-Origin Effects Katharina Zeugner-Roth
• 8. Culture and Branding Zeynep Gürhan-Canli, Ceren Hayran, & Gülen Sarial-Abi
• 9. Subsistence Marketplaces at the Confluence of Culture, Poverty and Low Literacy: Materially Poor Bu t Relationally Rich Madhubalan Viswanathan
• 10. Methodological issues in cross-cultural research Hans Baumgartner & Bert Weijters
• 11. Multi-level cultural issues Hester van Herk & Ronald Fischer. .