Mixed-Race Politics and Neoliberal Multiculturalism in South Korean Media

• Main Author: Ahn, Ji-Hyun (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Series: East Asian Popular Culture
• Subjects: Communication.; Ethnology-Asia.; Motion pictures-Asia.; Documentary films.; Media and Communication.; Asian Culture.; Asian Cinema and TV.; Documentary.

 This book studies how the increase of visual representation of mixed-race Koreans formulates a particular racial project in contemporary South Korean media. It explores the moments of ruptures and disjuncture that biracial bodies bring to the formation of neoliberal multiculturalism, a South Korean national racial project that re-aligns racial lines under the nation's neoliberal transformation. Specifically, Ji-Hyun Ahn examines four televised racial moments that demonstrate particular aspects of neoliberal multiculturalism by demanding distinct ways of re-imagining what it means to be Korean in the contemporary era of globalization. Taking a critical media/cultural studies approach, Ahn engages with materials from archives, the popular press, policy documents, television commercials, and television programs as an inter-textual network that actively negotiates and formulates a new racialized national identity. In doing so, the book provides a rich analysis of the ongoing struggle over racial reconfiguration in South Korean popular media, advancing an emerging scholarly discussion on race as a leading factor of social change in South Korea. 

 Chapter 1. Introduction -- Chapter 2. The New Face of Korea -- Chapter 3. From National Threat to National Hero -- Chapter 4. Consuming Cosmopolitan White(ness) -- Chapter 5. Televising the Making of Neoliberal Multicultural Family -- Chapter 6. This is (Not) Our Multicultural Future.