Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /
This proceedings volume presents timely research and insights on the advancement of marketing's basic premise-providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with...
Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
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Άλλοι συγγραφείς: | Krey, Nina (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Rossi, Patricia (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2018.
|
Έκδοση: | 1st ed. 2018. |
Σειρά: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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ανά: Batat, Wided, κ.ά.
Έκδοση: (2019)