Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Krey, Nina (Editor, http://id.loc.gov/vocabulary/relators/edt), Rossi, Patricia (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Subjects: Customer relations-Management.; Internet marketing.; Big data.; Customer Relationship Management.; Online Marketing/Social Media.; Big Data/Analytics.

This proceedings volume presents timely research and insights on the advancement of marketing's basic premise-providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with...