Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Krey, Nina (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Rossi, Patricia (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Θέματα: Customer relations-Management.; Internet marketing.; Big data.; Customer Relationship Management.; Online Marketing/Social Media.; Big Data/Analytics.

This proceedings volume presents timely research and insights on the advancement of marketing's basic premise-providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with...

Πίνακας περιεχομένων:

• Managerial Decisions on International Price Adaptation: An Abstract
• A Cross Cultural Comparison of Middle Class Meanings of Money in India and South Korea: An Abstract
• Ad Length and the Presence of the Timer in In-Stream Commercial: An Abstract
• Strategies for Theory Assessment and Enhancement in Marketing: An Abstract
• Understanding Perceived Values and Behavioral Effects of Mobile Apps: An Abstract
• When the service experience drives negative and positive emotions
• Seeking Relief from Negative Emotions: Customer Revenge as an Emotional Outlet
• The Company or the Crowd? Comparing Consumers' Reactions to Peer-Provided and Firm-Provided Customer Support: An Abstract
• Global Country Social Responsibility: What Is It?: An Abstract
• Influencing Factors on Moral Licensing Effect - A Meta-Analytic Approach: An Abstract
• The Role of Honor as a Key Global Marketing Dimension for Business and Academia
• The Influence of Posture on Taste: An Abstract
• The Power of Scent: Effects of Scent on Temperature Perception Due to Synesthesia: An Abstract
• If I Touch I Like It! The Interplay between Tactile Inputs and Gustatory Perceptions: An Abstract
• An Abstract: The Unconscious Affection Factor: Exploring the Dual Facets of Customer Perceived Value and Their Impact on Brand Attachment
• Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects: An Abstract
• The Effect of Advertising Concentration on Retailers' Market and Financial Performance: An Abstract
• Advertising Expenditures, Negative Corporate Social Performance, and Firm Performance: Does Advertising Orientation Matter? An Abstract
• Marketing Strategy and Strategic Environment Performance Sustaining Configurations: A Set-Theoretic Approach: An Abstract
• The FREE (Firm Resources and External Environment) Framework as an Alternative to SWOT: An Abstract
• Can Marketing and IT Be Friends?: The Impact of Information Strategy, Structure, and Processes on Business Performance: An Abstract
• Perspective-Taking and Persuasiveness of Charity Advertising Appeals: An Abstract
• An Abstract: Political Ideology of Donors and Attribution Messages in Charity Advertising
• Cause-Related Marketing from the Nonprofit's Perspective: An International Comparison: An Abstract
• Developing a Scale to Measure Brand-Evoked Nostalgia in Belgium and the United States: An Abstract
• Style of Thinking as Moderator of Drivers of Consumer Brand Identification: An Abstract
• Does COO Still Matter? An Examination of Country of Origin Effects on Purchase Intentions under Recall Circumstances: An Abstract
• Managing Customer Reactions to Brand Deletion: An Abstract
• The Influence of Chief Executive Officers' Regulatory Foci on Firms' Advertising, R&D, and Corporate Social Responsibility: An Abstract
• The Mechanisms of Punishment on Consumer's Forgiveness and Trust Repair: An Integrated Causal Attribution Model of Trust Repair
• An Exploratory Analysis of Consumer Opinions, Ethics and Sentiment of Neuromarketing: An Abstract
• An Abstract: Ethical vs. Unethical Advertisements: Evaluation and Recall
• Entering the Performance-Based Contracting Business -An Exploration of Sales-Related Challenges: An Abstract
• An Abstract: Performance Impact of Customer Orientation, Task Interdependence and Information Sharing in Sales Teams
• Cross-Border M&A: Implications for Marketing Capability: An Abstract
• Radical Multicultural Marketing: Examining the Communication Strategies Used by Multicultural Marketing Agencies: An Abstract
• Task Master or Task Novice: An Abstract on a Strategic Decision-Making Experiment
• Self-Affirmation of Narcissists on Social Media: A Study Proposing a New Method of Categorization on Facebook Ads
• You've Got It! Pronouns Increase Self-Referencing and Engagement on Facebook: An Abstract
• The Effects of Holistic Thinking Style On Attitude toward Innovative Design: Role Of Value Presentation: An Abstract
• Sensory Similarity: A Physical Product Perception in Online Context
• Who Regrets More After a Choice? The Role of Dialectical Thinking: An Abstract
• An Abstract: More than a Black Eye! The Effect of Violence Exposure in Anti-IPV Campaigns
• Integrating Social Media into Health Care Marketing: An Abstract
• Patient Safety and Employee Word-of-Mouth Communication: An Abstract
• Does Customer Co-Creation Really Produce Value?: An Abstract
• Purchase Quantity Restrictions: Good or Bad?: An Abstract
• A Comparison of Brand Loyalty between on the Go and Take Home Consumption Purchases: An Abstract
• The Role of Brand Strength and Customer Satisfaction in Explaining Store Loyalty: An Abstract
• The Effect of Gender Differences on Online Shopping Payment Methods: An Abstract
• Consumer Reactions to Low vs. High Levels of Customization: An Abstract
• Big Data-Driven Marketing: An Abstract
• Comparing Lab, Virtual, and Field Environments in Sensory Product Acceptance Testing: An Abstract
• The Influence of Place Attachment and a Certification of Event Sustainability on Residents' Perceptions of Environmental Impacts and Event Support: An Abstract
• Review Richness: How Online Consumer Review Information Content Shapes Persuasion Though Review Richness: An Abstract
• An Abstract on AEL as a Fundraisers Relationship Building Tool
• I Don't Think it's Real - Exploring the Genres of Reality Programming: An Abstract
• Automation in Credit Card Repayment: A Friend or a Foe?: An Abstract
• A Financial Leap of Faith: Government Funding For Community CSR and Sustainability Initiatives: An Abstract
• A Framework to Monitor Corporate Sustainable Development in Supply Chains: An Abstract
• Providing Value to SMEs and their Stakeholders through Corporate Social Responsibility Initiatives: An Abstract
• Embedding CSR in the firm's DNA: The case for Strategic CSR in Emerging Markets: An Abstract
• E-Mobility Marketing - Standardization or Specialization
• Is Online Sharing and Word-of-Mouth More Prevalent Among Collectivist Consumers?
• An Abstract: Examining Online Chinese Buyer-Seller Relationships: Understanding E-Guanxi
• Uber and the Sharing Economy: Changing Strategies and Global Markets: An Abstract
• A Study on the Relationship between BOP Orientation and Firm Performance: An Abstract
• Resource Advantage Theory, Service Dominant Logic, and Healthcare Consumer Experiences: An Abstract
• Improving Personal Hygiene and Water Conservation Among South African Children: A Pilot Test of Knowledge and Attitude Change: An Abstract
• Money isn't Everything?! Investigating Public Policies to Engage Energy Efficiency in Private Homes: An Empirical Analysis on Consumer Motives: An Abstract
• Short- and Long-Term Consumer Reactions to Promotions: An Abstract
• Does "Hot" Lead to "Not so Hot?" Sexy Images, Indulgent Consumption, and the Impacts of Gender and Self-Construal: An Abstract
• An Abstract: Gender, Emotions, and Judgments: An Analysis of the Moderating Role of Gender in Influencing the Effectiveness of Advertising and Pricing Tactics
• Influence of Social Context on Consumption in the USA: An Abstract
• An Abstract: Revealing the Young People's Cognitive Structure of Sharing Video Online: An Exploratory Research
• User-Generated Advertising: The Effects of Consumer-Created Brand Videos on Brand Attitudes: An Abstract
• Exploring the Role of Audience Participation and Para-Social Interaction on Endorsement Effectiveness in Vlogs: An Abstract
• Technology-Based Self-Service (TBSS) Innovations in B2B Settings: An Abstract
• An Abstract: Open Data Innovation: What are Main Issues / Challenges for Open Data Projects in Sweden
• Consumers Perception of Price Premiums for Greenwashed Products: An Abstract
• Exploring Consumer Spending When Redeeming Online Daily Coupons: An Abstract
• An Abstract: Price Promotion for A Pre-Ordered Product: The Moderating Role of Time-of-Release
• An Examination of Heavy Coupon Use, Opinion Leadership, and Self-Confidence: An Abstract
• Investigating Social Media Activity as a Firm's Signaling Strategy Through an Initial Public Offering
• Digital Retailing: An Abstract for Preliminary Results of a Systematic Literature Review
• An Abstract: Challenges in Data Driven Innovation Towards European Digital Single Market
• The Effects of Color and Position of Add-to-Cart Button on Click Intention: An Abstract
• Why Do Certain Products Influence Grocery Store Choice? The Role
• of Anchor Products and Their Relationships with other Store Choice Factors: An Abstract
• Effects of Product Categories on Consumers' Spending in Multiple Retail Formats: An Abstract
• Well That's Embarrassing: An Examination of Product Package Differences and the Impact on Embarrassment: An Abstract
• Marketing's Theoretical and Conceptual Value Proposition: An Abstract
• The Mind of the Beholder: Luxury Product Placement and Product-Background Scene Congruency
• The Lovemarks Effect: An Abstract
• Globalizing Consumers' Attitudes Toward Marketing: An Exploratory Study in a Multicultural Marketplace: An Abstract
• Compulsive Buying in China: Measurement, Prevalence, and Characteristics
• Material Possessions and Hedonic Experience: Paradoxes of Luxury Consumption in Emerging Markets: An Abstract
• Welcome to Brand-Topia: The Role of Transportation and Identification in Brand Storytelling: An Abstract
• The Ideology Underlying Consumer Boycott Studies: Are We Boycotting a Deeper Understanding of the Theme?: An Abstract
• Explaining Motivational Needs Through Positive Affect and Brand Tribalism: An Abstract
• The Quantified Self - The Role of Consumers' Smart Wearables Perception Offered by Insurance Companies: An Abstract
• Does a Hologram Give an Encore? Authenticity in Mixed-Reality: An Abstract
• Happiness by Design: A Self-Construction Framework of Proteus and Networking Effects in Online Games: An Abstrac.