Small Town Tourism in South Africa

• Main Author: Donaldson, Ronnie (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Series: The Urban Book Series,
• Subjects: Urban geography.; Human geography.; Tourism.; Management.; Urban Geography / Urbanism (inc. megacities, cities, towns).; Human Geography.; Tourism Management.

This book investigates small town tourism development in South Africa taking into account the most common strategies: branding, promotion, festivals and theming. The contents of the book resonate with the intersection of the power elite and their impacts on small town tourism.  Because the book focu...

Table of Contents:

• Introduction: small towns in context
• A decade of small town tourism research in South Africa (2007 - 2016)
• In the name of tourism: Developing an image and brand - the case of the Richmond book town
• Some more branding: 'National Town of the Year' as stimulus for tourism growth
• Cittaslow: going nowhere slowly?
• Rural (small town) tourism-led gentrification
• And then there was another festival
• Conclusion: The power behind tourism development.  .