Linguistic Pragmatics of Intercultural Professional and Business Communication

• Main Authors: Malyuga, Elena N. (Author, http://id.loc.gov/vocabulary/relators/aut), Orlova, Svetlana N. (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Subjects: Pragmatics.; Professional education.; Vocational education.; Public relations.; Intercultural communication.; Professional & Vocational Education.; Corporate Communication/Public Relations.; Intercultural Communication.

This monograph presents the result of the authors' scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with n...

Table of Contents:

• Introduction
• 1. The Theory of Professional and Business Communication in Contemporary Linguistics
• 2. Jargonisation, Manipulative Potential and Strategic Planning of Professional Discourse
• 3. Theoretical Concepts and Notions of Euphemy
• 4. Euphemisms in the Economic Discourse
• Summary
• Conclusion.