Linguistic Pragmatics of Intercultural Professional and Business Communication

• Κύριοι συγγραφείς: Malyuga, Elena N. (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Orlova, Svetlana N. (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Pragmatics.; Professional education.; Vocational education.; Public relations.; Intercultural communication.; Professional & Vocational Education.; Corporate Communication/Public Relations.; Intercultural Communication.

This monograph presents the result of the authors' scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with n...

Πίνακας περιεχομένων:

• Introduction
• 1. The Theory of Professional and Business Communication in Contemporary Linguistics
• 2. Jargonisation, Manipulative Potential and Strategic Planning of Professional Discourse
• 3. Theoretical Concepts and Notions of Euphemy
• 4. Euphemisms in the Economic Discourse
• Summary
• Conclusion.