Marketing Transformation: Marketing Practice in an Ever Changing World Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Rossi, Patricia (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Krey, Nina (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Θέματα: Motivation research (Marketing).; Market research.; Internet marketing.; Consumer Behavior.; Market Research/Competitive Intelligence.; Online Marketing/Social Media.

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and...

Πίνακας περιεχομένων:

• Chapter 1: Investigation of the donation attitude-behaviour gap to celebrity-endorsed charitable campaigns: An Abstract
• Chapter 2: Developing and Validating Internet Compulsive Buying Tendency Measurement Scales
• Chapter 3: Food Waste and Reverse Supply Chains: Implications for Teaching Sustainability Awareness in Business Schools: An Abstract
• Chapter 4: Understanding the Impact of Return Policy Leniency on Consumer Purchase, Repurchase and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract
• Chapter 5: Town Hall Meeting with International Journal Reviewers: Insights and Understanding Why Manuscripts Fail the Review Process: An Abstract
• Chapter 6: Personal Value Characteristics as Representative of Destination Values: An Abstract
• Chapter 7: An Abstract: Can Product Typicality Enhance Consumers' Attitudes Toward Goods From Economically Hostile Countries?
• Chapter 8: Is it a Matter of Tempo? Music Tempo Effects on Food's Purchase Intentions and Perceived Taste: An Abstract
• Chapter 9: Content Analysis in Marketing Strategy: Applications of Hart's Theory of Word Choice and Verbal Tone: An Abstract
• Chapter 10: Green Logistic Competency: A Resource Hierarchy View of Supply Chain Sustainability
• Chapter 11: Is Using Ornaments Still a Crime? Package Design Complexity and Brand Perception with Application to Champagne Labels: An Abstract
• Chapter 12: EEG and Eyetracking in Attention Paid to Charity Advertising: An Abstract
• Chapter 13: Apps to Eat by: The Relationship Between Product Involvement and On-Demand Food Consumption Among Millennials: An Abstract
• Chapter 14: Marketing Brexit: Young Voter Opinion, Engagement and Future Intention in the context of the EU Referendum: An Abstract
• Chapter 15: Implementing an Inaugural Sustainability Reporting Process: An Abstract
• Chapter 16: Lessons from a Sponsored Social Marketing Pro-Environmental Campaign: An Abstract
• Chapter 17: An Investigation of Offline/Online Channel Patronage Transference in the UK Grocery Sector
• Chapter 18: The Phygital Shopping Experience: An Attempt at Conceptualization and Empirical Investigation
• Chapter 19: Pattern on New Product Introductions and Firm Performance:  Consideration of Timing and Target: An Abstract
• Chapter 20: An Abstract: Rethinking Sponsorship Recognition
• Chapter 21: African Immigrant Consumers' Attitude towards Advertising-in-General and Impact on Buying Decisions: An Abstract
• Chapter 22: Interpreting Offence in Advertising: A Regulatory Perspective: An Abstract
• Chapter 23: Multiple Sports Sponsorships: Is More Always Better?: An Abstract
• Chapter 24: The Role of Transitional Servicescapes in Maintaining Attachment to Place: An Abstract
• Chapter 25: Examining Value Co-Destruction: Towards a Typology of Resource Disintegration: An Abstract
• Chapter 26: Ethical Concerns of Un(Sustainable) Stakeholders: A Re-Examination of Stakeholder Theory in Sustainable Decision-Making
• Chapter 27: Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian & Hedonic Products?: An Abstract
• Chapter 28: The Influence of Store Versus Service Satisfaction on Retail Customer Loyalty: An Abstract
• Chapter 29: An Examination of Retail Product Return Behavior Based on Category of Good: An Abstract
• Chapter 30: When the 12th Man Throws a Flag: Fan Attitude Towards the Proposed Globalization of the NFL: An Abstract
• Chapter 31: The Impact of Packaging Languages on Product Evaluation: Evidence from the Czech Republic: An Abstract
• Chapter 32: Gamified Consumer Engagement and its Influence on Team Involvement over Time: An Abstract
• Chapter 33: The Effect of E-WOM Receivers' Envy on Their Behavior through Social Networking Site: An Abstract
• Chapter 34: Creative Audiences: Comparing the Effects of Traditional Advertising and User-Generated Advertising on Consumer Brand Attitudes and Behaviour: An Abstract
• Chapter 35: Analysis of Impulsiveness in M-Commerce - A Study of 'On-The-Go Shoppers' Behavior: An Abstract
• Chapter 36: Special Session: Macromarketing Saving the World: An Abstract
• Chapter 37: Cultural Variation in Healthcare Consumption in 16 European Countries: National and Individual Drivers in the Case of Mild Medical Conditions: An Abstract
• Chapter 38: Effects of Country Personality on Foreign General Product Attitude through Self-Congruity and General Product Country Images in an Emerging Country: An Abstract
• Chapter 39: An Abstract: Sustainability in Marketing: Academic Perspectives
• Chapter 40: Ethics of Customer Treatment among Woman Small Business Owners Who Follow Kuan Im in Thailand: An Abstract
• Chapter 41: Moderating Role of Individual Ethics and Spirituality in Assessing Consumer Attitude and Purchase Intention Towards Firms Practicing Cause Specific CSR: An Abstract
• Chapter 42: An Empirical Investigation of Augmented Reality to Reduce Customer Perceived Risk
• Chapter 43: Muslim Consumers' Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process
• Chapter 44: Screen Sharing in A Shopping Process: Motivational Disposition and Perceived Context Incentives: An Abstract
• Chapter 45: Heterogeneity and Homogeneity Measures of Attractions in Tourism Destination Areas: Development of Attraction Diversity Index and Attraction Cluster Equity Indices: An Abstract
• Chapter 46: The Influence of Place Attachment and a Certification of Event Sustainability on Residents' Perceptions of Environmental Impacts and Event Support: An Abstract
• Chapter 47: New Product Program and Firm Performance: The Moderating Roles of Strategic Emphasis: An Abstract
• Chapter 48: Conceptualizing and Measuring Community Based Brand Equity: An Abstract
• Chapter 49: Are Two Years Enough for a Successful Radical Logo Change?: An Abstract
• Chapter 50: Non-Profit Brand Fragility - Perspectives on Challenges: An Abstract
• Chapter 51: Applying Marketing Knowledge to a Widespread Nonprofit Internal Marketing Issue: An Abstract
• Chapter 52: Coopetition Among Nonprofit Organizations - Strategic and Synergistic Implications of Competition and Cooperation: An Abstract
• Chapter 53: An Integrated Model of Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid: An Abstract
• Chapter 54: The Psychological Mechanisms for Processing Partitioned Price: An Integrated Framework: An Abstract
• Chapter 55: A Meta-Analytical Review of PAD Within Retail Environments: An Abstract
• Chapter 56: Exploring the Success Factors of Hybrid Micro-Enterprises
• Chapter 57: Driving a Firm's Agility and Success of Product Innovation through Organizational Behavior: An Abstract
• Chapter 58: Tie Up Technology in Marketing Strategy: A Case Study on a Small Industry Business
• Chapter 59: Discovery, Mystery Solving and Mystery Creation in Marketing Research: Pls and Qca.
• An Abstract
• Chapter 60: Researching the Ever Changing World: Reflections on Big Data and Questions for Researchers in Marketing: An Abstract
• Chapter 61: Towards a Better Understanding of Customer Empowerment Practices Effectiveness: A Qualitative Study: An Abstract
• Chapter 62: The Transformation of Global Brands: An abstract
• Chapter 63: An Exploration of Brand Experience Development and Management
• Chapter 64: THE IMPORTANCE OF VALUES FOR BRAND PURCHASE: A MANAGERIAL CONTRIBUTION (ABSTRACT)
• Chapter 65: Examining Service Provider Response to Guilty Customers: An Abstract
• Chapter 66: The Innovation Canvas: An Experiential Tool to Stimulate Customer Discovery: An Abstract
• Chapter 67: Felt Bad After Goodbye: Do Purchasing Agent's Emotions Affect Customer Switch Back?: An Abstract
• Chapter 68: The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing: An Abstract
• Chapter 69: The Effect of Creativity and Prior Entries on Feedback Activity and Comment Valence in Idea Generation Platforms: An Abstract
• Chapter 70: Taste Perception and Creativity: An Abstract
• Chapter 71: When Visceral Cues in Advertising Cause Withdrawal: Identifying a Boomerang Effect under Conditions of High Involvement: An Abstract: Chapter 72: Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency: An Abstract
• Chapter 73: Empowerment in Marketing: Synthesis, Critical Review, and Agenda for Future Research: An Abstract
• Chapter 74: How Makeup Rituals Transform Makeup Wearers and Their Romantic Interests
• Chapter 75: The Influence of Well-Being on Consumers' Future Discounting Practices in the South African White Goods Industry: An Abstract
• Chapter 76: An Abstract: Should We Hope About Climate Change? The Power of Hope for Engaging in Pro-Environmental Behaviors
• Chapter 77: Feeling Guilty to Buy Online? Exploring Consumers' Perceived Negative Effects of E-Commerce on Society: An Abstract. Chapter 78: Research Method Topics and Issues that Reduce the Value of Reported Empirical Insights in the Marketing Literatures: An Abstract
• Chapter 79: Internal Branding And Leader-Member Exchange: Role Of Cultural Capital In Employee's Service Delivery Behaviour In Health Care Sector: An Abstract
• Chapter 80: A Comparative Study of the Impact of B2B Price Pressure: An Abstract
• Chapter 81: Advertising in Transforming Economies: Evidence from Early Market Reforms in China and Vietnam: An Abstract
• Chapter 82: Determinants of Media Consumption: Evidences From an Emerging Market: An Abstract
• Chapter 83: Moderation Effect of Investor and Manager Heterogeneous Beliefs on the Relationship of Advertising and Firm Value
• Chapter 84: Pilgrimage, Consumption and the Politics of Authenticity: An Abstract
• Chapter 85: A Process Evaluation of an Environmental Intervention - The Case of a Heritage Tourism Organ.