Escalation of Commitment in Internationalization Processes The Role of Bounded Rationality in the Uppsala Model /

• Κύριος συγγραφέας: Röber, Björn (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: MIR Series in International Business,
• Θέματα: International business enterprises.; Industrial psychology.; Operations research.; Decision making.; Behavioral economics.; Leadership.; International Business.; Industrial and Organizational Psychology.; Operations Research/Decision Theory.; Behavioral/Experimental Economics.; Business Strategy/Leadership.
• Φυσική περιγραφή: XVII, 194 p. online resource.
• ISBN: 9783319691022
• ISSN: 2511-2244
• DOI: 10.1007/978-3-319-69102-2

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.