Escalation of Commitment in Internationalization Processes The Role of Bounded Rationality in the Uppsala Model /

• Κύριος συγγραφέας: Röber, Björn (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: MIR Series in International Business,
• Θέματα: International business enterprises.; Industrial psychology.; Operations research.; Decision making.; Behavioral economics.; Leadership.; International Business.; Industrial and Organizational Psychology.; Operations Research/Decision Theory.; Behavioral/Experimental Economics.; Business Strategy/Leadership.

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behaviora...