Multimodal Pragmatics and Translation A New Model for Source Text Analysis /

• Main Author: Dicerto, Sara (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Series: Palgrave Studies in Translating and Interpreting
• Subjects: Translation and interpretation.; Pragmatics.; Philology.; Linguistics.; Semiotics.; Natural language processing (Computer science).; Translation.; Language and Literature.; Natural Language Processing (NLP).

This book proposes a new model for the translation-oriented analysis of multimodal source texts. The author guides the reader through semiotics, multimodality, pragmatics and translation studies on a quest for the meaning-making mechanics of texts that combine images and words. She openly challenges...