Cultural Perspectives on Millennials

• Main Author: Berger, Arthur Asa (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Subjects: Communication.; Youth-Social life and customs.; United States-Study and teaching.; Popular Culture.; Culture.; Media and Communication.; Youth Culture.; American Culture.; Popular Culture .; Global/International Culture.

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millenial, the book also explores the Millennial psyche, marketing to Millennials, Millennials...

Table of Contents:

• Chapter 1: Introduction
• Chapter 2: The Mind and Psyche of Millennials
• Chapter 3: A Sociology of Millennials
• Chapter 4: Myth and Millennials
• Chapter 5: Millennials and the Media
• Chapter 6: Marketing to Millennials
• Chapter 7: Millennials as Shoppers and Consumers
• Chapter 8: Postmodernism and Millennials
• Chapter 9: Politics and Millennials
• Chapter 10: Sexual Identity, Gender, and the Millennials
• Chapter 11: Coda.