Contemporary Issues in International Business Institutions, Strategy and Performance /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Castellani, Davide (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Narula, Rajneesh (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Nguyen, Quyen T. K. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Surdu, Irina (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Walker, James T. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: The Academy of International Business,
• Θέματα: Globalization.; Markets.; International business enterprises-Cross-cultural studies.; Leadership.; Entrepreneurship.; Emerging Markets/Globalization.; Cross-Cultural Management.; Business Strategy/Leadership.
• Φυσική περιγραφή: XX, 324 p. 17 illus. online resource.
• ISBN: 9783319702209
• ISSN: 2662-1223
• DOI: 10.1007/978-3-319-70220-9

The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. This brand new edited collection addresses the growing uncertainty and socio-economic challenges of globalisation and its profound implications for the strategies and operations of multinational enterprises (MNEs). Responding to the new balance in international business, the authors offer valuable insights into the co-evolutionary processes involved in headquarters-subsidiary relationships, the need for novel strategies by MNEs to retain competitive advantage, improve performance and contribute to the global economy.