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03174nam a2200553 4500 |
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978-3-319-70857-7 |
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DE-He213 |
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20191025112413.0 |
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cr nn 008mamaa |
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180306s2018 gw | s |||| 0|eng d |
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|a 9783319708577
|9 978-3-319-70857-7
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|a 10.1007/978-3-319-70857-7
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|a Medcalf, Alexander.
|e author.
|4 aut
|4 http://id.loc.gov/vocabulary/relators/aut
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|a Railway Photographic Advertising in Britain, 1900-1939
|h [electronic resource] /
|c by Alexander Medcalf.
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|a 1st ed. 2018.
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|a Cham :
|b Springer International Publishing :
|b Imprint: Palgrave Macmillan,
|c 2018.
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|a XI, 236 p. 20 illus., 10 illus. in color.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
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|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
|b PDF
|2 rda
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|a Palgrave Studies in the History of the Media
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|a 1. Introduction -- 2. Railway Advertising: Theory and Practice 1900-1939 -- 3. In the Country -- 4. By the Seaside -- 5. Around Town -- 6. On the Train -- 7. Conclusion -- Index.
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|a This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company's vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.
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|a Civilization-History.
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|a Great Britain-History.
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|a Europe-History-1492-.
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|a History, Modern.
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|a Photography.
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|a Cultural History.
|0 http://scigraph.springernature.com/things/product-market-codes/723000
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|a History of Britain and Ireland.
|0 http://scigraph.springernature.com/things/product-market-codes/717020
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|a History of Modern Europe.
|0 http://scigraph.springernature.com/things/product-market-codes/717080
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|a Modern History.
|0 http://scigraph.springernature.com/things/product-market-codes/713000
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|a Photography.
|0 http://scigraph.springernature.com/things/product-market-codes/418000
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|a SpringerLink (Online service)
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|t Springer eBooks
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|i Printed edition:
|z 9783319708560
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|i Printed edition:
|z 9783319708584
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|i Printed edition:
|z 9783030099985
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|a Palgrave Studies in the History of the Media
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|u https://doi.org/10.1007/978-3-319-70857-7
|z Full Text via HEAL-Link
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|a ZDB-2-HTY
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|a History (Springer-41172)
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