Managing Media and Digital Organizations

• Κύριος συγγραφέας: Noam, Eli M. (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Communication.; Industrial management.; Culture.; Technology.; Management.; Media and Communication.; Media Management.; Culture and Technology.; Cultural Management.

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Πίνακας περιεχομένων:

• I Overview
• 1. Introduction
• 2. The Information Environment
• II Production
• 3. Production Management in Media and Information
• 4. Technology Management in Media and Information Firms
• 5. Human Resource Management for Media and Information Firms
• 6. Financing Media, Information, and Communication
• 7. Intellectual Asset Management
• 8. Entertainment Law and Media Regulation
• 9. Demand and Market Analysis for Media and Information Products
• III Marketing
• 10. Marketing of Media and Information
• 11. Pricing of Media and Information
• 12. Distribution of Media and Information
• IV Feedback Loop
• 13. Accounting in Media and Information Firms
• 14. Strategy Planning in Media and Information Firms
• 15. Concluding Observations. .