Designing Luxury Brands The Science of Pleasing Customers' Senses /

• Main Author: Derval, Diana (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Series: Management for Professionals,
• Subjects: Branding (Marketing).; Luxury goods industry.; Neurosciences.; Anthropology.; Motivation research (Marketing).; International business enterprises.; Branding.; Luxury.; Consumer Behavior.; International Business.

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - g...

Table of Contents:

• Understanding Luxury Shoppers
• Identifying Profitable Markets
• Finding the Right Positioning
• Designing Luxury Brands
• Expanding Luxury Brands Internationally
• Building Iconic Brands.