Designing Luxury Brands The Science of Pleasing Customers' Senses /

• Κύριος συγγραφέας: Derval, Diana (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Management for Professionals,
• Θέματα: Branding (Marketing).; Luxury goods industry.; Neurosciences.; Anthropology.; Motivation research (Marketing).; International business enterprises.; Branding.; Luxury.; Consumer Behavior.; International Business.

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - g...

Πίνακας περιεχομένων:

• Understanding Luxury Shoppers
• Identifying Profitable Markets
• Finding the Right Positioning
• Designing Luxury Brands
• Expanding Luxury Brands Internationally
• Building Iconic Brands.