Predicting Movie Success at the Box Office

• Main Author: Gunter, Barrie (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Subjects: Motion pictures.; Motion pictures > Production and direction.; Culture-Economic aspects.; Film/TV Industry.; Film and TV Production.; Cultural Economics.

This book explores the different factors that can influence a new movie's prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the uncertainties of success so comm...

Table of Contents:

• 1. How Popular is Movie Going?
• 2. Are the Most Expensive Movies the Most Successful?
• 3. Is Studio Size Important to Box Office Performance?
• 4. What about Distribution, Exhibition and Timing Factors?
• 5. Does Marketing and Promotion Create Box Office Success?
• 6. Are Some Genres More Profitable Than Others?
• 7. Does Sex, Horror and Violence Sell Movies?
• 8. What is the Impact of Regulatory Classification?
• 9. How Important is the Screenplay to Box Office Performance?
• 10. Why Are Sequels So Popular in Hollywood?
• 11. How Significant is Star Power?
• 12. Do Awards Make a Difference?
• 13. What is the Role of Critics' Reviews?
• 14. How Important Is It to Get Movie-Goers On-side?
• 15. Is There a Formula for Success?