Media and Digital Management

• Κύριος συγγραφέας: Noam, Eli M. (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Communication.; Industrial management.; Management information systems.; Media and Communication.; Media Management.; Business Information Systems.

Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It sum...

Πίνακας περιεχομένων:

• I Overview
• 1. Introduction
• 2. The Information Environment
• II Production
• 3. Production Management in Media and Information
• 4. Technology Management in Media and Information Firms
• 5. Human Resource Management for Media and Information Firms
• 6. Financing Media, Information, and Communication
• 7. Intellectual Asset Management
• 8. Managing Law and Regulation
• III Marketing
• 9. Demand and Market Research for Media and Information Products
• 10. Marketing of Media and Information
• 11. Pricing of Media and Information
• 12. Distribution of Media and Information
• IV Feedback Loop
• 13. Accounting in Media and Information Firms
• 14. Strategy Planning in Media and Information Firms
• 15. Concluding Observations.