Excel 2016 for Advertising Statistics A Guide to Solving Practical Problems /

• Main Authors: Quirk, Thomas J. (Author), Rhiney, Eric (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Series: Excel for Statistics
• Subjects: Statistics.; Marketing.; Statistics for Business/Economics/Mathematical Finance/Insurance.; Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law.

This text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in in the workplace, whether or not they have taken a course in statistics. Exce...

Table of Contents:

• Preface
• Acknowledgements
•  Ch 1 Sample Size, Mean, Standard Deviation, and Standard Error of the Mean
• Ch 2     Random Number Generator
•  Ch 3 Confidence Interval About the Mean Using the TINV Function and Hypothesis Testing
• Ch 4 One-Group t-Test for the Mean
• Ch 5 Two-Group t-Test of the Difference of the Means for Independent Groups
• Ch 6 Correlation and Simple Linear Regression
• Ch 7 Multiple Correlation and Multiple Regression
• Ch 8     One-Way Analysis of Variance (ANOVA).- Appendix A:  Answers to End-of-Chapter Practice Problems.- Appendix B:  Practice Test.- Appendix C:  Answers to Practice Test.- Appendix D:  Statistical Formulas.- Appendix E:  t-table.- Index.