Excel 2016 for Advertising Statistics A Guide to Solving Practical Problems /

• Κύριοι συγγραφείς: Quirk, Thomas J. (Συγγραφέας), Rhiney, Eric (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Σειρά: Excel for Statistics
• Θέματα: Statistics.; Marketing.; Statistics for Business/Economics/Mathematical Finance/Insurance.; Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law.

This text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in in the workplace, whether or not they have taken a course in statistics. Exce...

Πίνακας περιεχομένων:

• Preface
• Acknowledgements
•  Ch 1 Sample Size, Mean, Standard Deviation, and Standard Error of the Mean
• Ch 2     Random Number Generator
•  Ch 3 Confidence Interval About the Mean Using the TINV Function and Hypothesis Testing
• Ch 4 One-Group t-Test for the Mean
• Ch 5 Two-Group t-Test of the Difference of the Means for Independent Groups
• Ch 6 Correlation and Simple Linear Regression
• Ch 7 Multiple Correlation and Multiple Regression
• Ch 8     One-Way Analysis of Variance (ANOVA).- Appendix A:  Answers to End-of-Chapter Practice Problems.- Appendix B:  Practice Test.- Appendix C:  Answers to Practice Test.- Appendix D:  Statistical Formulas.- Appendix E:  t-table.- Index.