Commodities Pricing and the Bulk Trap Learnings from Industries at the Forefront /

• Κύριος συγγραφέας: Andrén-Sandberg, Fredrik (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Marketing.; Engineering economics.; Engineering economy.; Energy policy.; Energy and state.; Leadership.; Engineering Economics, Organization, Logistics, Marketing.; Energy Policy, Economics and Management.; Business Strategy/Leadership.

This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. In the first chapters the book explains what commodities are, and puts them into a historical perspective to promote...