Commodities Pricing and the Bulk Trap Learnings from Industries at the Forefront /

• Main Author: Andrén-Sandberg, Fredrik (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Subjects: Marketing.; Engineering economics.; Engineering economy.; Energy policy.; Energy and state.; Leadership.; Engineering Economics, Organization, Logistics, Marketing.; Energy Policy, Economics and Management.; Business Strategy/Leadership.

This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. In the first chapters the book explains what commodities are, and puts them into a historical perspective to promote...