Public Relations Capitalism Promotional Culture, Publics and Commercial Democracy /

• Κύριος συγγραφέας: Cronin, Anne M. (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Mass media.; Communication.; Culture.; Media Sociology.; Media Studies.; Communication Studies.; Sociology of Culture.

'This book offers important insights about the role and significance of public relations in neoliberal societies. Theoretically rich and empirically grounded, it examines PR in both the commercial and charity sectors, developing a challenging, if rather unsettling, set of arguments about the di...

Πίνακας περιεχομένων:

• 1. Introduction
• 2. Public Relations, Publics, Publicity: Neoliberal Capitalism's Media and Mediation
• 3. Commercial Democracy and a New Social Contract: Brands and Corporate Reputation as 'Commercial Promises'
• 4. Charity PR and the Production of Social Values
• 5. Conclusion: Promotional Culture, PR as Commercial Speech, and the Politics of Lying .