Digital Transformation Now! Guiding the Successful Digitalization of Your Business Model /

• Main Authors: Schallmo, Daniel R. A. (Author, http://id.loc.gov/vocabulary/relators/aut), Williams, Christopher A. (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Series: SpringerBriefs in Business,
• Subjects: Leadership.; Management.; Industrial management.; Information technology.; Business-Data processing.; Digital media.; Business Strategy/Leadership.; Innovation/Technology Management.; IT in Business.; Digital/New Media.
• Physical Description: XIV, 70 p. 28 illus., 25 illus. in color. online resource.
• ISBN: 9783319728445
• ISSN: 2191-5482
• DOI: 10.1007/978-3-319-72844-5

Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today's economy. It presents a roadmap consisting of five phases; Digital Reality, Digital Ambition, Digital Potential, Digital Fit, and Digital Implementation, each with step-by-step instructions as well as innovative activities and tools. This is a timely book offering professionals a concise, tried-and-trusted guide to the digital transformation of business models.