Internationalization of Business Cases on Strategy Formulation and Implementation /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Schmid, Stefan (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Series: MIR Series in International Business,
• Subjects: International business enterprises.; Marketing.; Leadership.; International Business.; Business Strategy/Leadership.

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of...

Table of Contents:

• Strategies of Internationalization: An Overview
• Adidas & Reebok: Is Acquiring Easier than Integrating?
• Airbus: Managing the Legacy of a Complex International Merger
• Aldi & Lidl: From Germany to the Rest of the World
• KTM & Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry
• Lenovo: From Chinese Origins to a Global Player
• McDonald's: Is the Fast Food Icon Reaching the Limits of Growth?