Platform Power and Policy in Transforming Television Markets

• Main Authors: Evens, Tom (Author, http://id.loc.gov/vocabulary/relators/aut), Donders, Karen (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Series: Palgrave Global Media Policy and Business
• Subjects: Motion pictures.; Digital media.; Journalism.; Film/TV Technology.; Digital/New Media.

This book seeks to investigate 'platform power' in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing-not necessarily in a zero-sum game-to control the market...

Table of Contents:

• 1. Introduction: Planet Of The Platforms
• 2. From Local Utility To Global Commodity, Case Liberty Global: All Along The Value Chain
• 3. Game Of Screens, Case Netflix: Turning Data Into Content
• 4. Power To The Platforms, Case Hulu: Partners In Crime
• 5. The Retransmission Swamp, Case Fox Networks: The Howling Wolf
• 6. Regulating The Retransmission Swamp, Case Aereo, Bhaalu And Friends: Copyright In The Cloud
• 7. Policing The Platforms, Case Time Warner + AT&T: A Great Deal
• 8.Conclusion: Winner Takes It All.