Magical Capitalism Enchantment, Spells, and Occult Practices in Contemporary Economies /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Moeran, Brian (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), de Waal Malefyt, Timothy (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Culture-Economic aspects.; Anthropology.; Marketing.; Law and economics.; Economic policy.; Schools of economics.; Cultural Economics.; Law and Economics.; Economic Policy.; Heterodox Economics.

This volume of essays examines the ways in which magical practices are found in different aspects of contemporary capitalist societies. From contract law to science, by way of finance, business, marketing, advertising, cultural production, and the political economy in general, each chapter argues th...

Πίνακας περιεχομένων:

• 1. Magical Capitalism: An Introduction
• 2. Magical Contracts, Numinous Capitalism
• 3. Exorcising Leverage: Sleight of Hand and the Invisible Hand in Islamic Finance
• 4. Trickster's Triumph: Donald Trump and the New Spirit of Capitalism
• 5. Fetish, Magic, Marketing
• 6 Magical Names: Glamour, Enchantment, and Illusion in Women's Fashion Magazines
• 7. The Magic of Paradox: How Advertising Ideas Transform Art into Business and the Ordinary into the Extraordinary
• 8. The Business of Inspiration: A Magical Technology of Prefiguration
• 9. The Magic Trick of Creative Capital: Competition, Confidence, and Collective Enchantment Among "Starchitects"
• 10. Anthropology as Science Fiction, or How Print Capitalism Enchanted Victorian Science
• 11. The Magic of Mass Publicity: Reading Ioan Coulia
• 12 Occult Economies, Revisited
• 13. The Enchantment Effect: A Semiotics of Boundary and Profit.