Emotional Banking Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands /
Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks mus...
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| Format: | Electronic eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2018.
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| Edition: | 1st ed. 2018. |
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| Online Access: | Full Text via HEAL-Link |
