Emotional Banking Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands /

• Κύριος συγγραφέας: Blomstrom, Duena (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Finance.; Banks and banking.; Popular Science in Finance.; Banking.

Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks mus...

Πίνακας περιεχομένων:

• Chapter 1: Banks Today: The Relationship between Financial Services and Technology
• Chapter 2: FinTech: Trends, Players, Challengers, and Bubbles
• Chapter 3: Products vs. Money Moments
• Chapter 4: Let's Get Real: Anecdotes from FinTech Titans Experiencing Banking Products
• Chapter 5: What is Emotional Banking?
• Chapter 6: EX: Perspective on Modern Digital Banking
• Chapter 7: Banks and Brands
• Chapter 8: Changing Culture to Build a Brand
• Chapter 9: The "Build a Voice" Program
• Chapter 10: Everyone's a Designer
• Chapter 11: The Intrapreneur Warrior's Guide
• Chapter 12: The "Keep it Real" Program
• Chapter 13: Conclusion.