Campaign Professionalism during Egypt's 2012 Presidential Election

• Main Author: Elsheikh, Dalia (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Series: Political Campaigning and Communication,
• Subjects: Political communication.; Elections.; Africa-Politics and government.; Political Communication.; Electoral Politics.; African Politics.
• Physical Description: XV, 282 p. 11 illus. online resource.
• ISBN: 9783319759548
• ISSN: 2662-589X
• DOI: 10.1007/978-3-319-75954-8

This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections.