Moralising Global Markets The Creativity of International Business Discourse /

• Κύριος συγγραφέας: Cerne, Annette (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: International business enterprises.; Social responsibility of business.; Personnel management.; Market research.; Leadership.; International Business.; Corporate Social Responsibility.; Human Resource Management.; Market Research/Competitive Intelligence.; Business Strategy/Leadership.

Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in the...

Πίνακας περιεχομένων:

• 1. Introduction
• 2. The Moralisation of Global Markets as Business Knowledge
• 3. The Creativity of International Business Discourse
• 4. Moralising Global Markets through Corporate Public Reports
• 5. Personal Accounts from Buying Retail Managers on the Moralisation of Global Markets
• 6. Inviting the Suppliers to the Conversation
• 7. The Moralisation of Global Markets through Language and Communication.