Moralising Global Markets The Creativity of International Business Discourse /

• Main Author: Cerne, Annette (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Subjects: International business enterprises.; Social responsibility of business.; Personnel management.; Market research.; Leadership.; International Business.; Corporate Social Responsibility.; Human Resource Management.; Market Research/Competitive Intelligence.; Business Strategy/Leadership.

Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in the...

Table of Contents:

• 1. Introduction
• 2. The Moralisation of Global Markets as Business Knowledge
• 3. The Creativity of International Business Discourse
• 4. Moralising Global Markets through Corporate Public Reports
• 5. Personal Accounts from Buying Retail Managers on the Moralisation of Global Markets
• 6. Inviting the Suppliers to the Conversation
• 7. The Moralisation of Global Markets through Language and Communication.