Psychological Ownership and Consumer Behavior

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Peck, Joann (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Shu, Suzanne B. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Personality.; Social psychology.; Marketing.; Industrial psychology.; Personality and Social Psychology.; Industrial and Organizational Psychology.

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual's feeling of ownership toward a target represents the perception that something is &...