Market Driven Political Advertising Social, Digital and Mobile Marketing /

• Main Author: Hughes, Andrew (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2018.
• Edition: 1st ed. 2018.
• Series: Palgrave Studies in Political Marketing and Management
• Subjects: Internet marketing.; Public relations.; Great Britain-Politics and government.; United States-Politics and government.; Online Marketing/Social Media.; Corporate Communication/Public Relations.; British Politics.; US Politics.
• Physical Description: XIII, 137 p. 3 illus. online resource.
• ISBN: 9783319777306
• DOI: 10.1007/978-3-319-77730-6

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future. .