Market Driven Political Advertising Social, Digital and Mobile Marketing /

• Main Author: Hughes, Andrew (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2018.
• Edition: 1st ed. 2018.
• Series: Palgrave Studies in Political Marketing and Management
• Subjects: Internet marketing.; Public relations.; Great Britain-Politics and government.; United States-Politics and government.; Online Marketing/Social Media.; Corporate Communication/Public Relations.; British Politics.; US Politics.

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising e...