Market Driven Political Advertising Social, Digital and Mobile Marketing /

• Κύριος συγγραφέας: Hughes, Andrew (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Palgrave Studies in Political Marketing and Management
• Θέματα: Internet marketing.; Public relations.; Great Britain-Politics and government.; United States-Politics and government.; Online Marketing/Social Media.; Corporate Communication/Public Relations.; British Politics.; US Politics.

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising e...

Πίνακας περιεχομένων:

• 1. Introduction and Outline
• 2. The Relationship between Value Co-Creation, Exchange and Stakeholders
• 3. The Theory and the Practice of Political Advertising
• 4. Weapons of Mass Consumption: Social and Digital Media in Political Campaigns
• 5.Social and Digital Media: Creating, Engaging and Motivating Relationships
• 6. Mobile Political Marketing and Mobile Political Advertising
• 7. Political Advertising: Practitioner Lessons for 2018 and Beyond
• 8. The Future: Directions for Researchers and Practitioners.