Global Business Value Innovations Building Innovation Capabilities for Business Strategies /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Arora, Anshu Saxena (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Bacouel-Jentjens, Sabine (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Edmonds, Jennifer J. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: International Marketing and Management Research,
• Θέματα: Leadership.; Marketing.; Management.; Industrial management.; Business Strategy/Leadership.; Innovation/Technology Management.
• Φυσική περιγραφή: XXI, 145 p. online resource.
• ISBN: 9783319779294
• ISSN: 2662-8546
• DOI: 10.1007/978-3-319-77929-4

This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.