Global Business Value Innovations Building Innovation Capabilities for Business Strategies /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Arora, Anshu Saxena (Editor, http://id.loc.gov/vocabulary/relators/edt), Bacouel-Jentjens, Sabine (Editor, http://id.loc.gov/vocabulary/relators/edt), Edmonds, Jennifer J. (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2018.
• Edition: 1st ed. 2018.
• Series: International Marketing and Management Research,
• Subjects: Leadership.; Marketing.; Management.; Industrial management.; Business Strategy/Leadership.; Innovation/Technology Management.

This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this bo...