The Design Imperative The Art and Science of Design Management /
This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-or...
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| Format: | Electronic eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2019.
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| Edition: | 1st ed. 2019. |
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| Online Access: | Full Text via HEAL-Link |
| Summary: | This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes. |
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| Physical Description: | IX, 233 p. 6 illus. online resource. |
| ISBN: | 9783319785684 |
| DOI: | 10.1007/978-3-319-78568-4 |
