The Design Imperative The Art and Science of Design Management /

• Κύριος συγγραφέας: Chen, Steven (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Management.; Industrial management.; Marketing.; Service industries.; Innovation/Technology Management.; Services.

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-or...

Πίνακας περιεχομένων:

• 1 Introduction: The Design Imperative
• 2 Harvesting a Culture of Design: A Review of Organizational Design Research
• 3 Product Design Research: A Review
• 4 The Design Studio Approach
• 5 To Develop a Design Language (or Not)
• 6 Design Teams Versus the Lone Designer
• 7 The Open Office: Google and the Modern Penitentiary
• 8 Design Thinking Approaches
• 9 The Product Life Cycle and Product Design
• 10 Designing Extraordinary Service Experiences
• 11 Design and Global Culture
• 12 Product Design Analytics
• 14 Conclusion: The Keys to Successful Design.