Entertainment Science Data Analytics and Practical Theory for Movies, Games, Books, and Music /

• Main Authors: Hennig-Thurau, Thorsten (Author, http://id.loc.gov/vocabulary/relators/aut), Houston, Mark B. (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Subjects: Industrial management.; Market research.; Business.; Big data.; Media Management.; Market Research/Competitive Intelligence.; Popular Science in Business and Management.; Big Data/Analytics.

The entertainment industry has long been dominated by legendary screenwriter William Goldman's "Nobody-Knows-Anything" mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and...