Entertainment Science Data Analytics and Practical Theory for Movies, Games, Books, and Music /
The entertainment industry has long been dominated by legendary screenwriter William Goldman's "Nobody-Knows-Anything" mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and...
| Main Authors: | , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
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| Edition: | 1st ed. 2019. |
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
Table of Contents:
- Forget the "Nobody-Knows Anything" Mantra: It's Time for Entertainment Science!
- Products, Markets & Consumers - The Business and Economics of Entertainment: The Fundamentals of Entertainment
- Why Entertainment Products Are Unique: Key Characteristics
- Why Entertainment Markets Are Unique: Key Characteristics
- Creating Value, Making Money: Essential Business Models for Entertainment Products
- The Consumption Side of Entertainment
- Managing & Marketing Entertainment - What Makes an Entertainment Product a Hit?: Entertainment Product Decisions, Episode 1: The Quality of the Entertainment Experience
- Entertainment Product Decisions, Episode 2: Search Qualities and Unbranded Signals
- Entertainment Product Decisions, Episode 3: Brands as Quality Signals
- Entertainment Product Decisions, Episode 4: How to Develop New Successful Entertainment Products
- Entertainment Communication Decisions, Episode 1: Paid and Owned Channels
- Entertainment Communication Decisions, Episode 2: "Earned" Channels
- Entertainment Distribution Decisions
- Entertainment Pricing Decisions
- Integrating Entertainment Marketing: Creating Blockbusters and Niche Products by Combining Product, Communication, Distribution, and Pricing Decisions. .
