Entertainment Science Data Analytics and Practical Theory for Movies, Games, Books, and Music /

Entertainment Science Data Analytics and Practical Theory for Movies, Games, Books, and Music /

The entertainment industry has long been dominated by legendary screenwriter William Goldman's "Nobody-Knows-Anything" mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and...

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Bibliographic Details
Main Authors: Hennig-Thurau, Thorsten (Author, http://id.loc.gov/vocabulary/relators/aut), Houston, Mark B. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
Edition:1st ed. 2019.
Subjects:
Industrial management.
Market research.
Business.
Big data.
Media Management.
Market Research/Competitive Intelligence.
Popular Science in Business and Management.
Big Data/Analytics.
Online Access:Full Text via HEAL-Link

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Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

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Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
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Copy 3 Available

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