APA (7th ed.) Citation

Gentsch, P., & Gentsch, P. (2019). AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots (1st ed. 2019.). Springer International Publishing : Imprint: Palgrave Macmillan. https://doi.org/10.1007/978-3-319-89957-2

Chicago Style (17th ed.) Citation

Gentsch, Peter, and Peter Gentsch. AI in Marketing, Sales and Service: How Marketers Without a Data Science Degree Can Use AI, Big Data and Bots. 1st ed. 2019. Cham: Springer International Publishing : Imprint: Palgrave Macmillan, 2019. https://doi.org/10.1007/978-3-319-89957-2.

MLA (8th ed.) Citation

Gentsch, Peter, and Peter Gentsch. AI in Marketing, Sales and Service: How Marketers Without a Data Science Degree Can Use AI, Big Data and Bots. 1st ed. 2019. Springer International Publishing : Imprint: Palgrave Macmillan, 2019. https://doi.org/10.1007/978-3-319-89957-2.