AI in Marketing, Sales and Service How Marketers without a Data Science Degree can use AI, Big Data and Bots /

• Κύριος συγγραφέας: Gentsch, Peter (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Big data.; Market research.; Internet marketing.; Artificial intelligence.; Business.; Big Data/Analytics.; Market Research/Competitive Intelligence.; Online Marketing/Social Media.; Artificial Intelligence.; Popular Science in Business and Management.

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potenti...

Πίνακας περιεχομένων:

• 1 AI eats the World
• 2 A Bluffer's Guide to AI, Algorithmics and Big Data
• 3 AI Business: Framework and Maturity Model
• 4 Conversational AI: How (Chat) Bots will reshape the Digital Experience
• 5 AI Best and Next Practices
• 6 Conclusion and Outlook: Algorithmic Business - Quo Vadis?.