AI in Marketing, Sales and Service How Marketers without a Data Science Degree can use AI, Big Data and Bots /

• Main Author: Gentsch, Peter (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Subjects: Big data.; Market research.; Internet marketing.; Artificial intelligence.; Business.; Big Data/Analytics.; Market Research/Competitive Intelligence.; Online Marketing/Social Media.; Artificial Intelligence.; Popular Science in Business and Management.

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potenti...

Table of Contents:

• 1 AI eats the World
• 2 A Bluffer's Guide to AI, Algorithmics and Big Data
• 3 AI Business: Framework and Maturity Model
• 4 Conversational AI: How (Chat) Bots will reshape the Digital Experience
• 5 AI Best and Next Practices
• 6 Conclusion and Outlook: Algorithmic Business - Quo Vadis?.