Brand Platform in the Professional Sport Industry Sustaining Growth through Innovation /

Brand Platform in the Professional Sport Industry Sustaining Growth through Innovation /

This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and television...

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Bibliographic Details
Main Authors: Zheng, Jingxuan (Author, http://id.loc.gov/vocabulary/relators/aut), Mason, Daniel S. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2018.
Edition:1st ed. 2018.
Subjects:
Branding (Marketing).
Management.
Industrial management.
Sports-Economic aspects.
Digital media.
Branding.
Innovation/Technology Management.
Sports Economics.
Digital/New Media.
Online Access:Full Text via HEAL-Link

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Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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