Brand Platform in the Professional Sport Industry Sustaining Growth through Innovation /

• Κύριοι συγγραφείς: Zheng, Jingxuan (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Mason, Daniel S. (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Branding (Marketing).; Management.; Industrial management.; Sports-Economic aspects.; Digital media.; Branding.; Innovation/Technology Management.; Sports Economics.; Digital/New Media.

This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and television...