Brand Platform in the Professional Sport Industry Sustaining Growth through Innovation /

• Main Authors: Zheng, Jingxuan (Author, http://id.loc.gov/vocabulary/relators/aut), Mason, Daniel S. (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2018.
• Edition: 1st ed. 2018.
• Subjects: Branding (Marketing).; Management.; Industrial management.; Sports-Economic aspects.; Digital media.; Branding.; Innovation/Technology Management.; Sports Economics.; Digital/New Media.

This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and television...

Table of Contents:

• 1. Sport, Information, and the Attention Economy
• 2. The Evolution of Professional Sports as a Multi-sided Market
• 3. Building a Brand Platform Ecosystem for the Future Development of the Professional Sports Industry
• 4. Creating a Combined Multi-sided Market and Brand Platform Ecosystem.