Engineering Legitimacy How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age /
Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence. In so doing, she reflects upon a longstandi...
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2018.
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Έκδοση: | 1st ed. 2018. |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- 1. Introduction: Field Transformations and Institutional Entrepreneurship in Cultural Industries
- 2. New Institutional Entrepreneurs in the Fashion Industry
- 3. Fashion Companies: Organizational Responses to Managing Innovation in E-Commerce Practice
- 4. The Evolution of Digital Moda as an Institutional Entrepreneur
- 5. Digital Moda: Institutionalizing Legitimacy in the Fashion Industry
- 6. The Fruits of Creative Disruption: Influence Legitimacy and Tech Culture Transfer to Fashion Industry Gatekeepers
- 7. Ethnography at the Threshold: A Confessional on Theory and Method. .